Geography

By Country

  • United States: 63%

  • United Kingdom: 5%

  • Canada: 5%

  • Australia: 3%

  • China: 2%

  • Germany: 2%

  • India: 2%

  • Other: 18%

By U.S. Market

  • San Francisco / Oakland / San Jose: 24%

  • New York: 14%

  • Los Angeles: 9%

  • Seattle / Tacoma: 7%

  • Chicago: 4%

  • Boston MA / Manchester: 3%

  • Washington DC: 3%

  • Other: 36%

By Podcast Client

  • Apple Podcasts: 51%

  • Overcast: 20%

  • Pocket Casts: 7%

  • iTunes: 6%

  • Chrome: 2%

  • Castbox: 2%

  • Stitcher: 1%

  • Breaker: 1%

  • PodcastAddict: 1%

  • Android Podcasts: 1%

  • Google Podcasts: 1%

  • Other: 7%

Age

Listener Age by Percentage

Job

Listener Occupation by Percentage

Company Founders

Percentage who are Founders

Percentage of Non-Founders Who Aspire to be a Founder

 

Highest Level of Education

Highest Level of Education by Percentage

 

Sponsorship Impact

The first company to sponsor Acquired was a large financial institution. The sponsorship lasted 10 episodes over 6 months. At the end of the sponsorship, we asked our listeners to select from a list of options to describe the impact that it had on them.

  • 8 people (1.8% of survey respondents) said, “The sponsor is now my company’s bank, and Acquired had some impact on that.”

  • 68 people (15% of survey respondents) said, "I'm more likely to choose the sponsor as my company's bank in the future after hearing about them on Acquired”

Some of our listeners left free-form responses, including the following:

  • “Applied for a role at the sponsor because of the ad”

  • "As an investor in public equities, it has made me more confident in my pick of the sponsor."

  • "I think you do a really good job with having the ads be a informative part of the show. As the founder of a small company, it showcases their depth and breadth of knowledge.”

  • "The sponsor was already our bank, great team there.”

  • "Already banked w the sponsor but makes me like them even more”