Here's a look at the Acquired audience. The data is collected from our surveys of listeners* and data from Libsyn (our MP3 host).
Acquired has a reach of roughly 20k-25k people, and each episode is listened to by about 15,000 unique listeners within 30 days of release.
* We conducted an annual survey in July of 2017 and 2018, with a sample size of ~400 responses.
United States: 63%
United Kingdom: 5%
By U.S. Market
San Francisco / Oakland / San Jose: 24%
New York: 14%
Los Angeles: 9%
Seattle / Tacoma: 7%
Boston MA / Manchester: 3%
Washington DC: 3%
By Podcast Client
Apple Podcasts: 51%
Pocket Casts: 7%
Android Podcasts: 1%
Google Podcasts: 1%
Listener Age by Percentage
Listener Occupation by Percentage
Percentage who are Founders
Percentage of Non-Founders Who Aspire to be a Founder
Highest Level of Education
Highest Level of Education by Percentage
The first company to sponsor Acquired was a large financial institution. The sponsorship lasted 10 episodes over 6 months. At the end of the sponsorship, we asked our listeners to select from a list of options to describe the impact that it had on them.
8 people (1.8% of survey respondents) said, “The sponsor is now my company’s bank, and Acquired had some impact on that.”
68 people (15% of survey respondents) said, "I'm more likely to choose the sponsor as my company's bank in the future after hearing about them on Acquired”
Some of our listeners left free-form responses, including the following:
“Applied for a role at the sponsor because of the ad”
"As an investor in public equities, it has made me more confident in my pick of the sponsor."
"I think you do a really good job with having the ads be a informative part of the show. As the founder of a small company, it showcases their depth and breadth of knowledge.”
"The sponsor was already our bank, great team there.”
"Already banked w the sponsor but makes me like them even more”