The Acquired Audience

Acquired has roughly 50,000 downloads per month.
Each episode is downloaded by over 15,000 people within 30 days of release.

The Data

Geography

By Country

  • United States: 63%
  • United Kingdom: 5%
  • Canada: 5%
  • Australia: 3%
  • China: 2%
  • Germany: 2%
  • India: 2%
  • Other: 18%

By U.S. Market

  • San Francisco / Oakland / San Jose: 24%
  • New York: 14%
  • Los Angeles: 9%
  • Seattle / Tacoma: 7%
  • Chicago: 4%
  • Boston MA / Manchester: 3%
  • Washington DC: 3%
  • Other: 36%

By Podcast Client

  • Apple Podcasts: 51%
  • Overcast: 20%
  • Pocket Casts: 7%
  • iTunes: 6%
  • Chrome: 2%
  • Castbox: 2%
  • Stitcher: 1%
  • Breaker: 1%
  • PodcastAddict: 1%
  • Android Podcasts: 1%
  • Google Podcasts: 1%
  • Other: 7%

Demographics

  • Currently a company founder: 27%
  • Not currently a founder, but aspire to be: 68%

Sponsorship Impact

The first company to sponsor Acquired was a large financial institution. The sponsorship lasted 10 episodes over 6 months. At the end of the sponsorship, we asked our listeners to select from a list of options to describe the impact that it had on them.

  • 8 people (1.8% of survey respondents) said, “The sponsor is now my company’s bank, and Acquired had some impact on that.”
  • 68 people (15% of survey respondents) said, "I'm more likely to choose the sponsor as my company's bank in the future after hearing about them on Acquired”

Some of our listeners left free-form responses, including the following:

  • “Applied for a role at the sponsor because of the ad”
  • "As an investor in public equities, it has made me more confident in my pick of the sponsor."
  • "I think you do a really good job with having the ads be a informative part of the show. As the founder of a small company, it showcases their depth and breadth of knowledge.”
  • "The sponsor was already our bank, great team there.”
  • "Already banked w the sponsor but makes me like them even more”


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