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Evan Spiegel Takes Snap Public on His Own Terms

overview

SNAP! Acquired is live on the scene reporting from the "Super Bowl" of 2017 tech events: Snap Inc's hugely anticipated (and just plain huge) IPO. What does the future hold for this plucky "camera company"? Will Snap's IPO endure as tech's most important picture-frame since the 2012 debut of Facebook, or is it destined to fade as just another snapshot? We debate!

More on the episode

Topics Covered

Reference to our previous Acquired episode on Snap covering Facebook's failed attempt to acquire the company in 2013, which goes deep on Snap's origins and early history
Snap's busy years since: launching Discover, Lenses, Geofilters, new Chat, Memories, an ads API, acquiring Bitmoji, and, of course, debuting Spectacles
The incredible document that is Snap's S-1 filing (read starting from the "BUSINESS" section on p.93)
Snap Inc's "unique" voting structure
Evan Spiegel's "CEO Award" bonus for successfully completing an IPO: an extra 3.0% of the company worth more than $600M
Snap's IPO pricing, first day of trading "pop", and momentum carried into day two
Introducing a new show section (for IPOs): Narratives!
Snap is a "camera company"
Snap's opportunity is winning television ad dollars
Snap is a cult of the "product genius"
Snap has a growth problem... and its name is Instagram (Stories)
Snap has a cost problem: the (first?) gross margin negative IPO
Wall Street to Evan: "we trust you... for now"
Chris Sacca's biggest email fail of 2012
...And of course all the classics from the Acquired canon: waves, moats, flywheels, network effects, starting small and more!

Carve Outs

Ben: The Bill Simmons Podcast with Ben Thompson
David: The Art of War, also Evan Spiegel's Carve Out for 2013 :)

corrections

Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.