Topics covered

• When and why Brad decided The Everything Store needed a sequel
• The process of writing the book and access he got at Amazon, including S-Team executives like Dave Clark
• The evolution of Amazon's core strategy from the flywheel into a set of "interlocking and self-reinforcing businesses", and how Brad landed on that as the key theme for the book
• Amazon's culture and the evolution from "Jeff-bots", and its embodiment in S-team members and company leaders beyond
• Amazon's investments in Video and why Bezos was ahead of the pack in realizing its strategic importance (including the rumored as-of-recording MGM deal)
• Amazon's secretive "Campfire" event and why Amazon does it despite its very un-Amazon price tag
• Brad's take on the future of three major Amazon business lines: Video, International and Marketplace / 3rd Party Sellers
• Amazon and Bezos's intense focus on competitors, despite the "theater" of their mantra to only focus on customers
• The Bezos "lapses of judgment" in 2018-19 and what it was like reporting on all the craziness around it
• Tracking down the "voice of Alexa" Nina Rolle, and Bezos's relationship with Elon!

Links

• Amazon Unbound (on Amazon, natch)