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Going Public Without A Sales Team

overview

Ben & David venture to the land down under (and reunite in-person!) to tell the story of the granddaddy of all bootstrapped tech success stories, collaboration software company Atlassian. How did two plucky college grads from Sydney, Australia go from just trying to escape working for the man to becoming two of the top 10 wealthiest people in the entire country, all without raising a dollar of venture capital? We dive in.

More on the episode

Topics Covered

How Atlassian founders Mike Cannon-Brookes and Scott Farquhar met in college at the University of New South Wales in Sydney, Australia, and their decision to bootstrap a startup as an alternative to finding a "real job" after graduation
Atlassian's "no sales" model, and the resultant efficiency of their sales & marketing spend relative to other SAAS companies
Organic product growth and acquisitions over the years, starting with Jira and later adding Confluence, BitBucket, HipChat / Stride, Jira Service Desk and Trello
Rapid revenue growth and the decision to continue as a bootstrapped company, only raising secondary capital prior to going public
The IPO in November 2015 and subsequent stock performance (spoiler: it's been good)

Carve Outs

Ben: Phil Knight's memoir, Shoe Dog
David: Bruce Springsteen memoir, Born to Run

corrections

Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.