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Instagram Revisited (with Emily White)

Season 4, Episode 3

April 2, 2019

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We enter the wayback machine and revisit the subject of Acquired’s second ever episode, Facebook’s bombshell 2012 acquisition of Instagram — this time with the help of then-Facebook executive Emily White, who moved over post-acquisition to become Instagram’s first business head. Together with Kevin and Mike, Emily helped build Instagram's business model, which today accounts for nearly 1/4 of all of Facebook’s revenue. Is this still Acquired’s canonical A+ with an extra 3.5 years of hindsight? Spoiler alert: yes.


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Transcript: (disclaimer: may contain unintentionally confusing, inaccurate and/or amusing transcription errors)

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