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SONY
SONY
Season 10
Episode 
3
 • 
Mar 7, 2022
Many thanks to our season partners
Many thanks to our sponsors
SONY
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The Complete History & Strategy of Sony

overview

Born in the unlikeliest of places — the terrible, wasteland-like aftermath of post WWII Japan — Sony rose to capture the imaginations (and wallets) of consumers and engineers around the world. The company produced hit after hit after hit: portable transistor radios, CDs, the Walkman, the PlayStation, DVDs, life insurance(!!)... and yet ultimately fell behind its greatest American admirer, Steve Jobs and Apple. This is the incredible story of Sony’s human and technological optimism in the face of overwhelming odds — a story that, given recent world events, remains as relevant today as ever.

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corrections

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SONY
SONY
S10
 • 
Mar 7, 2022
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